Concept Development Project 2

These are my initial concepts for project 2, package design. For this project we had to create labels for any product we wish. I decided to create jam jar labels, and wanted to at first do something abstract and graphical. My first concept shows each label shaped as the fruit that was being used. I wanted to create a silhoulete with very slight details. The back would showcase the nutrition facts and an about us. The second concept is more graphical, and shows a close up of each fruit. With this each fruit would be cut in half and blown up to show a closeup of the inside.